Course

Thinking Is Not What We Think It Is 

Thinking Is Not What We Think It Is 

Why everyone must know about the salience effect

Ask people, “How happy are you in general?” and they’ll tell you they are rather happy with their life. But ask them, “How unhappy are you in general?” and they’ll tell you they are rather unhappy. Similarly, tell one group of people, “The investment has a 80% chance of making money within the first year” and they’ll be excited. But tell another group, “The investment has a 20% chance of losing money within the first year” and they’ll panic. 

Alas, our minds are rather easily swayed and shifted, not just by the information  that we received but also by many other factors. This course explores a few of the more powerful and prevalent factors.

Course overview

What makes our minds tick? What captures our minds at any given moment? Why do the same message, image, and facts often have different appeals when presented differently? The reason is because of what Lim How has called “the salience effect,” which has been shown to influence the way our minds perceive and respond to things. The salience effect has been shown to influence how we think and reason in a variety of settings including advertisement and sales, presentation and persuasion, product design and problem solving, decision making and scenario planning, and more. This course explains what and why. 

Many benefits follow when you understand the salience effect. Among other things, you’ll learn how to form better judgments, make better decisions, and be more accurate and objective in your analyses of information. Additionally, you’ll know how to influence others to see things in a certain way and respond in a certain manner. 

Learning Outcome

  • Know how to influence what people think and how they reason.

  • Be better at capturing people’s attention and interest.

  • Be better in planning, preparing, and presenting.

  • Acquire new tips and tricks on influence and persuasion.

  • Know how to get your ideas and messages across with great impact.

Course Outline

  • Introduction: What is the salience effect all about?

  • Overview: What makes our minds tick?

  • Why you can't really trust what you're seeing or thinking!

  • Why do people change their opinions and preferences every now and then?

  • Why the same thing can seem and feel so different at different times?

  • Understanding the fluency effect (Princeton studies).

  • Understanding the psychological distance effect (NYU studies).

  • Why is “9 out of 10” not the same as “900 out of 1000”?

  • Why are most of our plans too optimistic and unachievable?

  • How do people connect the dots and connect the connections?

  • How do great CEOs and country leaders galvanize their people?

  • Why is it important to have a good company motto or slogan?

Who Should Attend

  • Executives who are keen to learn new tips and techniques on how to influence how an persuade people (e.g., colleagues and customers) to perceive and respond in a certain way.

  • Corporations who want to train their people to be more competent in influence and persuasion. 

Course Details

Schedule : To be confirm

Mode of training : Online