Course
Punch Write
Punch Write
Learning how to write more professionally and persuasively
Every executive must do some writing at some point — emails, memos, reports, business letters, and more. Most executives are able to write these fairly well, with little or no assistance.
Few executives, however, are able to write a business analysis, strategic proposal, advertisement write-up, or an article for publication (either in the company’s newsletter or the country’s newspaper) par excellence. Yet the ability to write these well — i.e., professionally and persuasively — can be enormously helpful in multiple ways. Most importantly, it can help one to deliver his message with a strong impact. The good news is that the nuts and bolts of good writing are not as complicated as you might think, and hence not as difficult to learn as you might imagine. This course shows you how.
Course overview
The ability to write professionally and persuasively is a fantastic skill for any executive to acquire.
May benefits follow when you are able to write well. To begin with, people who write well project an image of competence and credibility; they tend to gain more respect from their peers who cannot write as well. Second, when you are able to write well, you are able to write reports, proposals, manuals, as well as articles for publication better and faster than your peers.
There are two hallmarks of good writing. One is the ability to express your main points clearly. The other is to captivate your reader’s attention, and inspire him/her to respond in a desired way.
Thus this course attempts to help the executive learn two things, namely:
making the punch-line of your message clear, and
presenting your message with a strong punch! This is why this course is named “Punch Write”!
Learning Outcome
Know how to write with good substance and great style!
Know how to make your writing easy to read and comprehend.
Know how to write with impact, such as to influence and persuade.
Course Outline
Introduction: What good writing skills entail.
Overview: Good vs. bad writing skills!
Important: Why being concise is not good enough?
Compare: Different goals or objectives of your writing.
Compare: Four different ‘modes’ and ‘genre’ of writing.
Compare: Different structures and styles of writing.
Writing good and correct sentences.
Common mistakes people make in writing sentences.
Writing good and complete paragraphs.
Common mistakes people make in writing paragraphs.
Writing business analyses, proposals, and articles for publications.
10 ways to get your point and purpose across with impact.
Learn to write an article in 60 minutes!
Who Should Attend
Any executive or manager who is keen to learn how to write like a professional.
Corporations who want to train their managers to write professionally and persuasively.
Course Details
Mode of training : Online