Course overview

Ever wonder why oftentimes you may do everything right during planning and preparation and still get things wrong during implementation? Or why a marketing team can get all its marketing research and analyses done right and still fail to capture the consumers’ interest when the product is finally launched? The answer, according to the author of this book, is that there are at least two different types of rightness, two different colors of truth.

Specifically, what is rationally right may not be effectively right, and vice versa.

This course tells us what is the difference and hence how to be rational without compromising effectiveness. That is, what can we do (or avoid doing) in order to be effective in all our tasks and endeavors.

Learning Outcome

• Understand what the “two colors of truth” concept is really all about.

• How to more effective in nearly every aspect of life!

• How to be more effective in problem solving and decision making.

• How to tell whether a certain way or method is effective or not.

• How can differentiate between being merely rational and truly effective?

• What I can do to be a more effective thinker in general.

Course Outline

• Introducing “The Two Colors of Truth” concept.

• What's the difference between rationality and effectiveness?

• How and why can one be rational and not being effective?

• When behavior totally contradicts rationality

• How emotions can influence people’s perspective and decisions.

• How to present information in an effective way?

• When a number is not just a number.

• People have preferences!

• Small factors that have big effects on people.

• Understanding how people form and change preferences.

• Putting on the rational cap vs. psychological cap!

• Must-know: New paradigm of thought for today’s world.

Who Should Attend

• Executives who want to know what it really takes to be effective.

• Corporations who want to encourage their people to be more effective than they already are.